Marketing Strategy for Trampoline Theme Park

Trampoline theme parks are an emerging and popular industry at present, and they are a popular entertainment project among young people. However, even the most popular projects require business strategies to be sustained. The following is a detailed analysis of the marketing strategies for indoor trampoline theme parks:

The name of the trampoline theme park

Operators need to give the indoor trampoline theme park a suitable name. Just like people must have a name, a playground also needs a name that is close to the psychology of the target customers and easy to remember. The name of the trampoline park should be as unique and memorable as possible, leaving a good impression on people.

Promotion of trampoline theme parks

There are many marketing promotion methods for trampoline theme parks, but not all methods are adopted. The promotional methods should be selected based on the actual situation and suitable for the venue.

1. Free balloon distribution

Print the name and address of the trampoline park on balloons and distribute them in commercial areas. This will have a good effect. In addition, set up prominent signs in underground shopping malls to guide customers to the park for consumption.

2. Distribution of flyers and brochures

Print flyers and brochures, distribute them near schools and residential areas, and distribute them on weekends in shopping malls and residential areas, as well as near the park.

3. Making billboards and flyers.

Place activity billboards at the entrance, front desk or prominent places. Considering that the indoor trampoline theme park is located at a lower position, a large billboard can be set up at a higher position to provide clear guidance. Also, place promotional materials at the entrances of partner stores and in the shopping malls to increase the visibility of the partner stores.

4. Newspaper clipping promotion

Trampoline theme parks can try newspaper clipping advertisements. The cost is low, and the effect can be monitored. Since a single page has little effect, it is recommended to change to a two-fold page promotion; the design should be in a beautiful beauty shape, with content such as an introduction to the indoor trampoline park and business philosophy, as well as monthly theme activities, highlighting the differences of the park and leaving a deep impression on those who come into contact with it. The promotion should be carried out in residential areas with a large number of young residents and where children gather.

5. Exchange of advertisements with various kindergartens, training institutions, companies, etc. Place promotional materials of partners on the checkout counter. When customers check out, they can receive a piece of material for reference. Place relevant materials at the checkout counters of partner stores, and customers will naturally increase the awareness of the store when they consume at the trampoline theme park. Specific plans are as follows: If you purchase (consume) xx yuan in this store, you can get free admission to xx indoor trampoline theme park.

6. Sending group text messages

Send monthly theme activities and recent promotional discounts to mobile phone customers. Perhaps these customers may not come to the park themselves, but they may recommend relatives and friends to visit the indoor trampoline park. The cost of text messages is low, and it can be sent through software and other group sending methods, which is much cheaper than newspaper and print advertisements. It is more economical compared to flyers and newspaper advertisements.

Promotional methods of trampoline theme parks

1. Set up free zones

At the beginning of opening, trampoline theme parks can set up certain "free zones". After tourists finish playing in the free zone, they will be interested and promote the consumption of other facilities. They can also give customers vouchers to guide them to consume again. At the same time, they can adopt discount methods such as package tickets (binding some amusement facilities for sale), monthly tickets, and group discounts for some facilities, such as trampolines. If the price for one person is 10 yuan, it can be promoted as 16 yuan for two people and 20 yuan for three people.

2. Give cute toy gifts

At the end of the trampoline theme park visit, give customers a bottle of beverage, an ice cream, a balloon, a small toy, etc., leaving a good impression and facilitating the planned return of customers, bringing circular benefits.

3. Cooperate with shopping malls

The trampoline theme park collaborates with the shopping mall for operation. For instance, if the mall customers spend xx yuan or more, they can add 2 yuan to exchange for a one-hour play coupon at the trampoline park or a half-hour video game coupon at the mall. The number is limited and will be available until it runs out. This way, it can leverage the popularity of the mall to attract more potential customers to visit and make purchases.